DIGITALNA ARHIVA ŠUMARSKOG LISTA
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| ŠUMARSKI LIST 1-2/2023 str. 45 <-- 45 --> PDF |
business and represent one of the most effective tools of promotion. As with the customer satisfaction evaluation, the largest percentage of respondents consider employee satisfaction (53.7%) and environmental protection through socially responsible business (50%) to be extremely important company goals. This emphasizes the development of the socio-ecological dimension in business and modern business concepts that companies have implemented in their business activities. In addition, 43.8% of the respondents believe that increasing production efficiency is an extremely important goal, and 40.6% consider it important, which indicates the possibility of achieving business goals through the improvement of organizational processes. Cronbach coefficient alpha was 0.8, which indicates a good reliability of the company goals scale. The average mark by all respondents was 3.99, and standard deviation was 0.56. The lowest average mark was 2.6, and the highest 5. As the main, commercially important wood products, beams, slabs and planks, i.e. sawn timber stand out (Owusu et al., 2018), which, to a certain extent, coincides with the results of this research, where, in addition to sawn timber, parquet elements are also very important for the business portfolio of analysed companies. The reason why share of different products are higher than 100% is because one company participates in several analyzed options. Regarding the representation in the forest fund, beech is purchased in the largest percentage (78.1%), followed by conifers (21.9%), and then poplar and oak (18.8% each). As for the company’s products, the largest share occupies the production of parquet elements (37.5% of companies) and pellets (34.4%), followed by furniture (28.1%) and boards (25%) (Table 4). Taking into account the wide range of forestry goods and services, wood is still considered to be the main product due to its high economic and market value (Posavec, 2006; Sabadi, 2007; Danilović, Gačić, 2014; Posavec et al., 2018; Mijoč et al., 2021). Fifty percent (50%) of companies sell their products on the domestic market, and 87.5% on the domestic and international market. Most of the companies that export wood place their products on the market in the countries of the European Union (75% of the exporting companies). Within the European Union, the countries in which it is mostly exported to are: Slovenia and Italy (42.9%), Germany (17.9%), Romania (14.3%), France, Greece, Croatia, Bulgaria (10.7%), and Belgium (7.1%). It is least exported to Spain, Denmark, Poland, England and Hungary (3.6%). Twelve companies (42.9%) export outside the European Union, mostly to Macedonia (39.3%), Bosnia and Herzegovina (14.3%) and Montenegro (7.1%). The other countries include South Korea (7.1%), Albania, Turkey, China, USA, Canada (3.6%). All this indicates a developed export |