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principal form of promotion was through trade fairs (domestic and foreign). Following the analysis conducted, a conclusion can be reached that there was evident regional orientation towards a particular category of NWFPs. Hence, one can conclude that the closeness and availability of raw materials significantly affected the orientation of the company towards these specific product categories. REFERENCES LITERATURA Acs, Z., R., Morck, J.M., Shaver, B., Yeung, 1997: The Internationalization of Small and Medium-Sized Enterprises: A Policy Perspective, Small Business Economics, (9): 7–20, New York Audretsch, D.B., A.R., Thurik, 2000: Capitalism and Democracy in the 21st Century: From the Managed to the Entrepreneurial Economy, Journal of Evolutionary Economics Vol. 10 (1–2): 17–34, Heidelberg Bartlett, A. A., 1993: Arithmetics of Growth: Methods of Calculation, Population and Environment, Vol. 14 (4), 359–387, Dordrecht Beck, T., A. 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